Polaroid Ad Campaign
The purpose of this campaign is to bring more clients for Polaroid. The campaign slogan, shoot for the moment implies how precious a moment in time is. Unlike a phone camera, a polaroid film will only one image the user has specifically use for that one moment in their life, knowing they will never get back. The campaign slogan is also a play on words with a special meaning for the user experience.
In this campaign, I took my own polaroid pictures to make it more unique since the product itself is about taking unique images. I wanted to show more of a creative way of taking images on a polaroid. Showing the viewer/user that they can take unique images that no else can produce or they can ever produce again.
The two slide images on the left, are a series of a moving poster. The first image is directly only shown in the day time. When it becomes night time, the poster transition in the second one. The series of slide images on the right is the idea of putting polaroids cameras in a variety of different places. A user can take an image wherever they are at.
